“Choose a job that you like and you will never have to work a day in your life” Philosophical approaches to marketing decision making Over the years marketers have been presented with a series of philosophical approaches to marketing decision …
again & again
Mystery Shopping is the most precise and consistent tool commerce can utilize to measure the quality of retail service. They use this research to gather information regarding their authentic customer service conduct at the moment of fact. This moment of …
CEO’s are required to take on the role of the communications and human resources managers
A slowing global economy is clearly posing unique challenges to businesses all over the world, the CEO now has to take on the additional responsibility of familiarizing everyone in the organization with the changed dynamics of the market, besides using …
Is it the Roadmap of customer satisfaction?
Globalization and instant access to information, products and services have changed the way customers conduct business — old business models no longer work. Today’s competitive environment leaves no room for error. Any service provider firm should delight their customers and …
Marketers, Hey Are you doing sales?
After I personally dealt with many marketers over the past three years in various fields, i discovered that many of them mistakenly think that sales and marketing are the same ; or they might know the difference however they can’t …
Do we ever plan ?
People have always tried to achieve specific purposes and in this effort some sort of planning has always found a place. Planning in corporations emerged as an important activity since the 60’s and it is required in making a choice …
Why Mystery Shopping?
Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and front line evaluations to name a few, mystery shopping allows companies to …